Fairever

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    Buy Fairever skin care product online

    Fairever is a leading brand when it comes to Skin Care and Personal Care. Fairever fairness cream is one of the most trusted fairness creams brand in the country. The brand was positioned on the basis of its main ingredients Saffron and Milk. Buy Fairever products Online in India at the best price. The price range of Fairever products is Rs. 86. From the luxury of your homes, you can now order your favourite Fairever products like Fairever Fairness Cream and many others online at Bigbasket.

    Skin care products

    Fairever was launched in 1998. Initially launched in South India, this brand went national a year after. It was the time when Fair & Lovely ( FAL) was ruling the Indian fairness cream market. It is a challenger brand. It was the first brand to challenge the market leader Fair & Lovely. Fairever then chose the Green Path. In 2005, Fairever went Natural. The brand was relaunched with Natural tag. Within six months of the launch, Fairever garnered a neat six percent of the fairness market. Fairness market in India is huge with a market size of Rs 800-900 crore.