ACTIV-MIX: Sunsilk Stunning Black Shine shampoo comes with activ-mix that contains Amla + Oil,, Pearl Protein and Vitamin E Now with more fragrance! , INGREDIENTS: Amla+Oil is known to provide shine,, Pearl Protein is known for its moisture binding properties and Vitamin E is a known antioxidant , LONG LASTING SHINE: The formula works best to deeply nourish your hair,, reviving hair strands to make it strong that gives shine for upto 24 hours* , NO ADDED PARABENS: The shampoo comes with no added parabens , PETA APPROVED: Cruelty-free shampoo , COMPLETE THE REGIME: For best results,, follow up with the use of Sunsilk Stunning Black Shine Conditioner