ACTIV-MIX: Sunsilk Lusciously Thick & Long Shampoo comes with activ-mix that contains Keratin,, Yoghurt Protein and Macadamia Oil Now with more fragrance! , INGREDIENTS: Keratin is known as the building block for hair,, Yoghurt is known for nourishing properties and Macadamia Oil is known to reduce breakage , Upto 2X THICKER HAIR: The formula works best to give you hair that looks upto *2X thicker & Fuller! (Based on upon lab test vs unclean hair) , NO ADDED PARABENS: The shampoo comes with no added parabens , PETA APPROVED: Cruelty-free shampoo , COMPLETE THE REGIME: For best results,, follow up with the use of Sunsilk Lusciously Thick & Long Conditioner